A CRM is key to achieving a 360º view of each customer. Tracker CRM fully integrates with Autologica Sky DMS so each sales team member can plan sales calls and visits, follow up on leads and opportunities, maximize their time, and track their sales goals.
What is segmentation? It means that all the contacts in your database (customers and leads) can belong to different groups according to characteristics, traits and data that you define. You can thus segment customers who, for example, are ‘travelers’, or whose favorite brand is ‘Buster’, or who bought their vehicle in ‘2024’. For each segment, you can then carry out a different marketing campaign.
Define sales stages for each business unit is very important in order to improve management of each business unit within the dealership. The process of selling vehicles, and that for parts or services, clearly are not the same. Each one has its specific stages, timing and closing probabilities. In many CRMs, only one pipeline is available for all products which is not only confusing but also waste time.
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